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Tuesday, June 17 • 10:25 - 10:55
Who Gives a Clout? Three Reasons Social Eminence is Critical to Your Business

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Your mom may have been wrong -  in the right crowd, popularity IS everything.  Well, popularity combined with expertise and influence.  Increasing your social eminence can mean the difference between successful selling and missed opportunities.  Is your company tapping into this valuable resource?  Learn how companies like IBM are measuring social eminence and using it to influence buyers, customers and industry thinking - PLUS learn tips on how to increase your own. 

avatar for Colleen Burns

Colleen Burns

Influencer Engagement Program Manager, IBM
Colleen Burns leads IBM's Influencer Relations program, focused on nurturing social business subject matter experts and fostering long-term, high value relationships with key thought leaders, clients, partners and communities. With programs like IBM Select, Colleen analyzes social metrics and coaches SMEs on how to increase their social eminence to be more influential in the community. Her work in this program is defined as a best practice within... Read More →

Tuesday June 17, 2014 10:25 - 10:55
A. Congress Hall Hotel Ambassador